The 'Value' in Customer Value PropositionWhether it's a service or product you're selling, whether it's print or online media your writing - marketing copy needs to be effective....
The Value of Editing & Copy EditingIn my last blog I gave a few hints and tips for proofreading. But what about editing and copy editing? Well that's just the same as...
Foundations for Good ContentThe Magnificent Seven The 7 key questions to ask before you begin to write your content. So you have your ideas and you’re ready to run...
One Step at a TimeI've always loved writing. Whether it's been stories, copywriting, poems or business proposals. Something about the way words come...