Whether it's a service or product you're selling, whether it's print or online media your writing - marketing copy needs to be effective. Good marketing and sales copy should help convince your target audience why they should engage with or buy from your business.
In my last blog I gave a few hints and tips for proofreading. But what about editing and copy editing? Well that's just the same as proofreading isn't it? Well not quite.
People often get proofreading and copy editing mixed up or assume they're essentially the same thin...
In the age of online video and image consumption it's easy to forget that there is still a vast amount of written content out there on the web and in our day to day home and work lives. Whether it's that mailing to promote your service, your new website or a proposal y...
I've always loved writing. Whether it's been stories, copywriting, poems or business proposals. Something about the way words come together to guide, inspire, inform or simply delight has meant that I've been into writing since way back in primary school. And yet here...
