The 'Value' in Customer Value PropositionWhether it's a service or product you're selling, whether it's print or online media your writing - marketing copy needs to be effective....
The Value of Editing & Copy EditingIn my last blog I gave a few hints and tips for proofreading. But what about editing and copy editing? Well that's just the same as...
Foundations for Good ContentThe Magnificent Seven The 7 key questions to ask before you begin to write your content. So you have your ideas and you’re ready to run...
The Importance of ProofreadingIn the age of online video and image consumption it's easy to forget that there is still a vast amount of written content out there on...
One Step at a TimeI've always loved writing. Whether it's been stories, copywriting, poems or business proposals. Something about the way words come...
