September 30, 2019

Whether it's a service or product you're selling, whether it's print or online media your writing - marketing copy needs to be effective. Good marketing and sales copy should help convince your target audience why they should engage with or buy from your business.

In pr...

June 24, 2018

In my last blog I gave a few hints and tips for proofreading. But what about editing and copy editing? Well that's just the same as proofreading isn't it? Well not quite.

People often get proofreading and copy editing mixed up or assume they're essentially the same thin...

June 24, 2018

The Magnificent Seven

The 7 key questions to ask before you begin to write your content.

So you have your ideas and you’re ready to run with them. Fab, let’s go and get writing that content on the website.

But wait! Have you considered why you are writing or how it will l...

May 3, 2018

In the age of online video and image consumption it's easy to forget that there is still a vast amount of written content out there on the web and in our day to day home and work lives. Whether it's that mailing to promote your service, your new website or a proposal y...

April 2, 2018

I've always loved writing. Whether it's been stories, copywriting, poems or business proposals. Something about the way words come together to guide, inspire, inform or simply delight has meant that I've been into writing since way back in primary school. And yet here...

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Our Recent Posts

The 'Value' in Customer Value Proposition

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The Value of Editing & Copy Editing

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Foundations for Good Content

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